Working closely with the Director of Product and Innovation and stakeholders, we devised a discovery approach appropriate for Euroclear’s role as a neutral player in the financial system. One that would build momentum with market participants across the ecosystem. We began by developing a set of hypotheses about the pain points and opportunities in trade finance and turned them into visual models. These were then used to inform and catalise in-depth research and analysis across market participants including trade banks, investors, corporates, fintechs and industry experts.